Apple has managed to narrow the gap in mobile operating systems against Android , the Google platform that has reduced dominance in recent years.
For Apple , it is not easy to compete in a smartphone market dominated by Android . Unlike the rest of the manufacturers – with the “exception” of Huawei and Harmony OS -, the iPhone is the only device globally that carries iOS and that, only in the upper mid-range and premium sector, maintains an active offer. Even so, the apple has been able to overcome the marker and achieve something that, a few years ago, seemed impossible: to have a 25% market share.
According to StockApps reports , Android has lost 8% of the market in five years, going from a dominant position of 77.32% in July 2018 to 69.74% in January 2022. In that same period, Apple went from 19.4% to 25.49% participation in the sector, and only appealing to devices with a higher price than the rest.
For Edith Reads, finance expert at StockApps, “Android’s loss of market share comes down to increased competition within the operating system space. A look at the data shows that iOS gained 6% between July 2018 and January 2022. From 19.4% then, Apple has increased its operating system market share to 25.49%. Other small-scale operating system developers account for the remaining 1.58% divested from Google.”
Android domain by parts
Disaggregating the report by region, Android dominance increases in Africa, Asia and Latin America. In the case of this side of the world, 9 out of ten phones run on Android, while in Africa and Asia they obtain market shares of 84 and 81%, respectively.
However, Oceania and North America represent a more intense battlefield. In both cases, iOS dominates with a 54% presence on devices, compared to the remaining 45%. In the case of Europe, the Android market share reaches 69.32%, a picture closer to the global panorama.
The StockApp analyst does not believe that Android’s leadership could be affected. “Android’s open source nature and affordability have endeared it to the masses around the world. Google has created an impregnable gap and it will take something extraordinary for Apple and the rest to reverse it,” Reads says.