Google pays billions of dollars a year to Apple to be the default search engine on iPhone, iPad and Mac.
A few years ago, advertising wasn’t something Apple considered important to its ecosystem, but things have changed.
From Cupertino they know that Google makes good profits from this field, which is why it pays Apple between 18 billion and 20 billion dollars a year to be the default search engine on the iPhone, iPad and Mac .
However, Apple is preparing its own search engine, although it is a project that is not going so well.
Apple’s search engine… quite far
The Information explores the process of creating Apple’s search engine.
This included the purchase of the Artificial Intelligence startup Laserlike in 2018, founded by a group of Google engineers.
Since then, co-founder Srinivasan Venkatachary has assumed the role of senior director of Apple’s search engine project, with at least 200 employees, the report says.
In his tenure, Venkatachary brought in several Google employees to create the search engine.
The Information reports that Apple ‘s search engine has suffered a major setback: Venkatachary has returned to Google.
“ Apple is even four years away from launching a potential replacement for the Google search engine”, estimated a person involved in the team.
For now, Venkatachary’s advances will be applied to better searches within Apple Music and the App Store , the report indicates.