AC Milan and Warner Bros. Discovery join forces in an exclusive collaboration that sees.


The two iconic brands protagonists of a series of special projects ahead of the theatrical release of the Black Adam film , in cinemas starting Thursday 20 October.

To celebrate the exciting new DC superhero , making his big screen debut played by global star Dwayne “The Rock” Johnson , an explosive collaboration between AC Milan and Warner Bros.

Discovery is born. Great football and great cinema meet in one of the most anticipated events of this football season: the cartel challenge between AC Milan and Juventus.

On the occasion of the match, scheduled for Saturday 8 October at 18:00, the protagonist of the Black film Adam Dwayne Johnson will send a special video message to all the fans present at the San Siro stadium. Johnson will also invite the public not to miss the spectacular laser & light show that will animate the interval of the match: a sensational show of lights and images that will thrill the spectators and involve the whole stadium.

Many other unmissable projects, including some exclusive content featuring the Rossoneri players, will accompany the highly anticipated Black Adam film release in the coming weeks.

In the film, about 5,000 years have passed since, in ancient Kahndaq, Teth-Adam was imprisoned for using in revenge the almighty powers of the Gods that had been bestowed on him, becoming Black Adam. Meanwhile, Black Adam has gone from man to myth, to become legend. Free today, he discovers that his only form of justice, born of anger, is endangered by the heroes of our times: the Justice Society made up of Hawkman, Doctor Fate, Atom Smasher and Cyclone.

The collaboration with a reference brand in the world of major international film productions such as Warner Bros. Discovery testifies once again how AC Milan wants to be a protagonist both inside and outside the pitch, catalyzing the passion of the new generations and 500 million Rossoneri fans all over the world and favoring contamination of value with areas such as entertainment, fashion and lifestyle.