West Side Story (20th Century Studios / Amblin / Disney) grossed $ 800,000 from last night’s premieres, held from 5pm in 2,820 theaters.

Analysts say the film could gross between $ 12M- $ 17M in its first weekend. The musical surpassed the box office of $ 500,000 in previews of The Bridge of Spies, also by Steven Spielberg . The film released in 2015 grossed $ 15.3M over the weekend.

Two musicals hit theaters during the pandemic: Caro Evan Hansen (Universal) which grossed $ 800k from premieres in 2,700 theaters, which started at 7pm last month and then opened with $ 7.4M and ended its run with $ 15M.

In June Warner Bros. did not reveal the proceeds from the previews of the film In the Heights the musical by Lin-Manuel Miranda , but according to reports Deadline the film had obtained $ 1.7M and then grossed $ 11.5M in the opening weekend mainly from NY. .

Pre-Christmas strategy

Usually the titles that give satisfactory results at the box office, before Christmas, are event films such as Jumanji: The Next Level and Spider-Man Into the Spider-Verse .

It seems that the studio intends to support the film throughout the holiday period in the hope that it will become a dormant success like The Greatest Showman . The movie starring Hugh Jackman opened before Christmas and grossed $ 13.5M in five days, despite a non-exciting score on Rotten Tomatoes (57%), it finished the run in America with $ 174.3M and worldwide with $ 435M.

Dear Evan Hansen was a flop at the box office, with a percentage of 30% on Rotten Tomatoes, West Side Story can count on 93%.

A rival distributor said it is very difficult to get screens for the holiday season this year, remember that Spider-Man: No Way Home will be released next week , forecast to exceed $ 150M.

The other films

Encanto grossed $ 794,000 in 3,980 theaters, for a total of $ 61.9M. It follows with $ 767,000 Christmas With the Chosen from Fathom Events, after one week the takings are $ 7.5M while the total is $ 12.3M.

MGM / UAR’s House of Gucci grossed $ 691k, in the second week it grossed $ 10.1M, for a total of $ 36.97M. It concludes its third week withSony’s$ 13M Ghostbusters: Legacy , after yesterday grossing $ 595,000, for a total of $ 104.9M.