Chinese regulators introduced new rules prohibiting minors from tipping on live broadcasts , nor will they be able to watch live programming after 10:00 p.m.’
China ‘s broadcasting regulator unveiled new measures banning those under the age of 16 from watching live broadcast content after 10:00 p.m.
In addition, live streaming platforms will be required to prohibit minors from tipping their favorite streamers , the State Administration of Radio and Television of China said in a statement. One practice that has been common until now is buying virtual gifts from streamers that can be redeemed for cash.
These live streaming platforms have led minors to indulge in such tipping practices, which has seriously damaged mental and physical health, the Chinese regulator said.
chinese big brother
These rules continue to apply pressure against the live streaming sector , with authorities last month launching a campaign to promote what they consider to be appropriate and legal content on live streaming platforms.
The live streaming market has been growing rapidly within China . The phenomenon of online sales in real time, called “live trading”, took off in the Asian country when the coronavirus pandemic began in 2020.
These platforms sell products directly to consumers, including tech giants such as Alibaba ‘s Taobao , Kuaishou, Pinduoduo and ByteDance’s Douyin (parent of TikTok ).