Fewer than 10,000 people use CNN+ daily two weeks after its launch.
The CNN+ streaming service has been launched amid low expectations, with only an audience of 10,000 people.
This is stated in a report by CNBC , who has managed to access this data under anonymous sources on the platform.
As a form of comparison, CNN+ has an audience of 10,000 people compared to the 773,000 people per day that its cable service has in the United States.
Silence on the platform
CNN+ launched on March 29. The subscription news streaming service, which charges $6 a month or $60 a year, only became available on Roku on Monday and isn’t on Android TV yet.
Poor viewership casts doubt on the app’s future following the recently completed combination of Discovery and WarnerMedia into Warner Bros. Discovery.
“We remain happy with the launch and its progress after just two weeks,” a CNN spokesperson said.
Warner Bros. Discovery CEO David Zaslav has not commented publicly on the long-term future of CNN+. He told CNBC in February that he would need to see how the app worked before deciding on his next moves.
CNN has not released an exact number of CNN+ subscribers. Disney’s ESPN+, which offers sports news programming in addition to live event broadcasts, recently reported 21.3 million subscribers. NBCUniversal’s Peacock, which offers news programming, reported 24.5 million monthly active accounts in the US, of which more than 9 million were paid members.