During Super Bowl LVII , a new spot dedicated to Disney ‘s 100 years will be shown , already available online.


The video was previewed to guests at the D23 Expo held in September.

Bob Iger , CEO of Disney, accompanied the video with a message regarding the company’s centennial:

A century after Walt and Roy Disney’s debut in 1923, their extraordinary legacy lives on in ways they never could have imagined.

We’re premiering a very special commercial later tonight during the Super Bowl honoring 100 years of unparalleled storytelling and innovation, and I wanted to personally share it with all of you first.

For 100 years, Disney has brought joy and wonder to the whole world. We are honored to have created the moments that make your heart sing, your mind soar, your eyes water, your stomach churn and your imagination come to life as you embark on many incredible journeys with our stories and characters throughout the your life. You especially, our most loyal and avid fans, truly understand what it means to experience the magic of Disney.

Over the next year, the Disney100 celebrations will give us the opportunity to thank generations of fans and honor the brilliant storytellers who, with their talent and imagination, have created the outstanding achievements that make Disney such an enduring part of culture. global. We will have numerous opportunities for fans and families of all ages to relive their cherished Disney memories and delight in new content and experiences.

Walt once said, “Disneyland will never be completed. It will continue to grow as long as there is imagination in the world.” That’s what I think of this great company that he founded a century ago. We still have a lot of magic to create and I can’t wait to share it with the world.

So as we commemorate our historic anniversary, I want to thank you for helping us carry on the legacy that Walt inspired so many years ago. I hope you enjoy this great video and we look forward to sharing more exciting Disney100 updates with you soon.

With gratitude,