Disney Plus will now target ads aired on its ad-supported subscription service to specific households.
Disney has announced that it will change the way it shows ads to subscribers of the ad-supported plan of its Disney Plus streaming service .
Now the company will be based on age, gender and orientation of users and their children to direct this information.
Disney has announced that it will change the way it shows ads to subscribers of the ad-supported plan of its Disney Plus streaming service .
Now the company will be based on age, gender and orientation of users and their children to direct this information.
The new Disney Plus ad model
Rita Ferro, president of advertising for Disney , noted that this change will be progressive.
In the following weeks, “it will be something basic”: age, gender and geographic segmentation.
By July, the model “will expand to the full suite of targeting options” already held by Hulu, also owned by Disney .
This will include automated bidding for specific audiences, third-party data integration, and options to target specific types.
Disney has indicated that the characteristics of the public will be divided by demographics, purchasing behavior and psychographics.
with exceptions
Disney claims to have identified and assigned special identification numbers to 100 million American households, 160 million televisions and 190 million mobile devices for advertisers to choose from, according to Ferro.
A spokesperson told Gizmodo that it will not allow ad targeting to be based on people under 17 years of age.
To date , Disney has not announced the number of people who have signed up for the $8 a month ad-supported model that launched on December 8.