Disney + , Hulu and ESPN+ have 221.1 million subscribers overall, surpassing Netflix for the first time .
The Walt Disney Company announced that it has 221.1 million subscribers on its streaming platforms worldwide, surpassing.
Netflix for the first time , which has 220.6 million subscribers to its service.
However, Netflix ‘s position as the leading platform is not in danger, since the Disney factory distributes its offer among several brands: the international Disney+ (152.1 million), the American Hulu (46.2 million) and the sports ESPN+ (22 .8 million).
Even so, Disney ‘s growth in the “streaming” market contrasts with the situation of its main competitor, which has lost customers for two quarters and is considering measures such as charging an extra for sharing accounts or introducing advertising in the cheapest subscription .
Good numbers, big losses
For its part , Disney , despite the fact that it continues to add subscribers, is oblivious to the profitability problems that the paid audiovisual platforms are finding in an increasingly saturated market.
Its three services have reported poor results in the last quarter, mainly due to higher programming and production costs, and have left a combined loss of 1.1 billion dollars.
For this reason, the company advanced that on December 8 it will apply a new price structure to make the streaming business profitable, which will make current plans more expensive, include cheaper options with advertising and offer new packages.
a name is made
Since Disney+ was launched just two years ago, the most important business conglomerate in Hollywood has focused its strategy on attracting customers to its streaming platform, dominated by the launch of fiction from brands as powerful as Marvel and Star Wars.
Likewise, during the pandemic, it premiered tapes from major studios such as Pixar (“Luca”, “Onward”) and Disney Animation (“Raya and the Last Dragon”) directly via streaming, which boosted its number of subscribers.
In its results report, The Walt Disney Company indicated that it has earned 2,983 million dollars in the last nine months, 62% more than the same period of the previous year, driven mainly by its amusement parks. EFE