Electric car company mocks Elon Musk and Volkswagen during the Super Bowl

Polestar mocked Elon Musk ‘s “conquest of Mars” and Volkswagen ‘s ‘Dieselgate’ in his commercial.


Electric car company Polestar criticized Tesla CEO Elon Musk and German automaker Volkswagen during their Super Bowl commercial .

In just 30 seconds, the ad (which cost millions of dollars) showed plans for the Polestar 2 , the new electric sedan that the company will put up for sale.

The ad included phrases like “no dirty secrets,” “no empty promises” and one especially for Musk: “no conquering Mars,” mocking his space plans.

For Volkswagen it also had its own phrase: “without Dieselgate”, recalling the scandal in which the brand was involved with vehicles that emitted up to 40 times more than the legally accepted amount of nitrogen oxide particles.

Looking to enter the market

Polestar is controlled by Volvo Car AB and its owner, Zhejiang Geely Holding Group Co.

In September, the company announced a deal to go public during the first half of this year by merging with a US-listed blank check company backed by billionaire Alec Gores. and the investment bank Guggenheim Partners with an enterprise value of 20 billion dollars.

“The Super Bowl is an iconic event and I’m excited to bring Polestar ‘s message to such a wide audience,” Polestar CEO Thomas Ingenlath said in a statement. “We are a young and ambitious brand. We believe in ‘no compromises’, for our design language, our sustainability efforts and the performance of our cars, and we wanted to share that philosophy with this announcement. This is the perfect place to further increase our brand awareness in the US and beyond.”