Technology

Elon Musk Confirms Twitter Will Share His Ad Revenue With Blue Subscribers

By on Saturday, February 4, 2023

Elon Musk mentioned that the program to share advertising revenue with Twitter Blue subscribers is already active, but did not elaborate on it.

Advertisements

Twitter Blue , the subscription service of the social network that offers additional benefits such as the “blue check” for account verification, would have received an interesting update according to Elon Musk . The current owner and CEO of the platform stated that subscribers will receive a part of the income from the ads that appear in their response threads.

According to what the tycoon highlighted, this new program began on February 3, but has not yet provided more details regarding its operation. In addition, the Twitter Blue support page has not included information regarding this supposed benefit either. Since the company no longer has a communications department that can be contacted for comment, it remains to wait for Musk or the Twitter team to resolve these questions.

Twitter Blue subscribers will receive ad revenue

Users subscribed to Twitter Blue in certain territories already see half the ads on their respective timelines than other accounts. So offering a share of ad revenue could be a good incentive for such people to stay on board, especially if you offer them a reasonable amount that could earn them a decent amount for a viral tweet. Other platforms like YouTube, TikTok, Twitch, Instagram, and Facebook already offer a portion of these earnings to creators.

Twitter Blue subscribers currently pay about $8 a month ($11 if you subscribe from iOS), or $84 a year to get service benefits like “blue check,” the ability to edit tweets, and flagging. folders. In addition, these users can upload longer videos and be featured prominently in reply threads when they reply to someone else.

Benefit for users, more profit for Twitter

Due to the current state of the company and its digital platform, Twitter is trying to improve its financial results in order to meet interest payments of more than $1 billion a year on the loans that Elon Musk took out to buy the company. Therefore, finding new ways to demonstrate that there is a commitment to users and at the same time generate income with it is the way to go.

In an effort to incentivize content creators who maintain a large following or can attract large audiences with their viral posts, Twitter has decided to offer a share of ad revenue for those who subscribe to Blue and generate more posts. often. On the other hand, there are rumors that the social network is already working on a function to send tips to other users with their own currency.

At the same time, Twitter charges US$1,000 per month to large companies to keep the gold mark on their respective accounts, thus certifying that it is the official channel of said firm on the social network, while verification of affiliate accounts costs about US$50 per month. month.

 

0
Related Posts