The billionaire did not accept a simple explanation: it no longer generates as much interest among Twitter users .
Elon Musk is not only the owner of Twitter , a social network that he bought for 44 billion dollars in 2022.
The billionaire also has an interest in being one of the most popular people on Twitter .
A recent drop in the reach of Elon Musk ‘s tweets culminated in the firing of one of the company’s top engineers, indicates a report in The Verge .
According to the report, Elon Musk organized a meeting Monday with Twitter engineers and consultants to address a very important matter to him: why were his tweets reaching fewer people than before?
“This is ridiculous. I have over 100 million followers and I am only getting hundreds of thousands of impressions,” she stated.
Elon Musk did not like the explanations
Two of Twitter ‘s chief engineers had an explanation: Apparently public interest in him is waning.
Supported by data from Google Trends , they showed that at some point the term “ Elon Musk ” had a score of 100 out of 100 in terms of interest in Google searches . In February 2023, this interest reaches 9.
In addition, engineers had investigated whether Elon Musk ‘s reach had been “artificially restricted,” but found no evidence that the algorithm worked against the company’s owner.
“You’re fired, you’re fired!” Elon Musk responded to one of the engineers.
Elon Musk has even asked engineers to track how many times his tweets have been recommended, a current employee told Platformer .
The reduction of Elon Musk ‘s reach on Twitter comes shortly after the social network launched the public view of the impressions of each tweet.