Finally, Elon Musk will step down as CEO of Twitter this year and will be succeeded by Linda Yaccarino, former president of advertising and global affairs at NBCU.
The mystery is over on Twitter . Linda Yaccarino, the former head of publicity for NBCUniversal, has been announced by Elon Musk as the company’s new CEO. As an expert in advertising and sales, Yaccarino becomes the first woman to lead this social network and be the fourth executive director after the departure of Jack Dorsey in 2021 and Parag Agrawal with the acquisition of Musk in 2022.
“I’m excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk said on his Twitter account. According to the businessman, Yaccarino will focus on Twitter’s business operations, while the CEO of SpaceX and Neuralink will focus on product design and new technologies. Her position at the organizational level within X Corp., the company that now encompasses Twitter, will be that of chief executive, a high-level role.
Linda Yaccarino, who was NBCUniversal’s head of publicity for more than a decade, parted ways with the American media company last Friday. During her tenure, she led the advertising team and established strategic partnerships with technology companies such as Twitter, Apple, Buzzfeed, Snapchat and YouTube, generating millions of dollars in revenue.
Although it is unknown what his management style will look like, Musk has stated that the transition will be complete in about six weeks. He himself will continue to be linked to Twitter in executive and technical roles.
Yaccarino’s experience in the advertising sector is recognized for his ability to win over advertisers and launch successful million-dollar campaigns. In addition, he has driven the development and launch of the Peacock streaming platform. His departure from NBCUniversal comes at a difficult time for the company and for Twitter, which has suffered a significant decline in ad spend.
Twitter’s top advertisers have cut their spend by nearly 90%, according to Bloomberg, and many are reluctant to advertise on the platform again. The new CEO of Twitter will have to ensure solid revenue streams so that the company can continue to function and, in addition, can meet the upcoming pending payments. Part of the $44 billion Musk paid for Twitter came from a series of multimillion-dollar loans.