Google breathes: Samsung rules out switching to Bing as its default search engine

Samsung phones will stick with Google , at least for now.


Google can rest easy. Samsung would have suspended its evaluation to include Bing as the default search engine on its cell phones.

In April it was reported that the world’s largest mobile phone maker was planning to switch to Bing due to its implementation of artificial intelligence with OpenAI’s GPT4.

Samsung stays with Google… for now

The Wall Street Journal reports that the Korean company has suspended an internal evaluation to explore a possible switch to Bing.

Bing has gained popularity after years of being relegated to the dominance of Google . Its implementation of artificial intelligence has managed to attract more users, reviving the “search engine war”, which already seemed won by Google .

A transition to Bing would not have changed the experience for Samsung cell phone users that much , since most do not use the native browser, opting for Google Chrome , which also comes pre-installed on the devices and has Google as its search engine.

However, Samsung decided not to proceed with the possible change due to how it could be perceived by the market, as well as the fact that it could impact relations with Google , a major partner.

Mind you, Samsung doesn’t permanently close the door on Bing . A possible alliance with Bing would allow the Korean company not to depend so much on Google .

Google still has the edge in the search market, accounting for 93% of searches on desktop and mobile devices, while Bing has just 3%, reports Statcounter.

To secure its place as the number one place for internet searches, Google pays mobile phone companies huge sums to be the default search engine.

Google pays Apple between 8 and 12 billion dollars to Apple . He maintains a similar contract with Samsung, says the Wall Street Journal , although the exact amount is not known.