Google is working on augmented reality glasses to compete against Apple and Meta

Project Iris would be the code name with which Google is behind the market.

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Rumors of Apple ‘s arrival in the market for augmented  and virtual reality glasses are getting stronger . And with the arrival of a behemoth in an industry led by Meta, there’s another company that doesn’t want to be isolated from the competition: Google .

While it is true that it has already failed in a similar project with Google Glass , now Google is looking to enter this rivalry fully with Project Iris.

What is Project Iris?

According to The Verge , Google is working on Project Iris to try to launch its own units in 2024.

Like upcoming headsets from Meta and Apple, Google ‘s device uses outward-facing cameras to combine computer graphics with a real-world video feed, “creating a more immersive mixed reality experience than augmented reality glasses.” Snap and Magic Leap,” according to the report.

Early prototypes being developed at a facility in the San Francisco Bay Area resemble a pair of ski goggles and don’t require a tethered connection to an external power source.

Google ‘s headphones are still in an early stage of development with no clearly defined go-to-market strategy, indicating that the target year of 2024 may be aspirational.

The hardware is powered by a custom processor from Google, like its newest Google Pixel smartphone , and runs on Android, though recent job listings indicate a unique OS is in the works.

The executive overseeing the effort is Clay Bavor, who reports directly to CEO Sundar Pichai and also manages Project Starline, an ultra-high-resolution video chat booth that was demonstrated last year .

The announcement, of course, is not official and Google will not talk about it until it has something concrete. They will be interesting years for this sector of the market.