Google has unified its offer of identity solutions for third-party services under ‘Google Identity Services,’ which includes the button to sign in with Google to the new function ‘One tap.’
‘One tap’ is a login -or registration- message with which users can access their account in a digital service without being redirected outside the web where they are, as the company explains in its developer blog.
Speed and security
The window with the login message with ‘One tap’ will appear in the upper right part of the web, while if the user is using a mobile phone, this message will slide from the bottom.
‘One tap’ also allows you to start the session with a single touch without having to remember the site password, speeding up this process.
This new feature is accompanied by an improved login button, which displays custom user details, and improves consistency between the user interface and web experience.
The company indicates that ‘Google Identity Services’ products also protect against abuse and fraud, against “vulnerabilities such as clicking, pixel tracking, and other threats.” They also mitigate duplicate and fraudulent accounts.