Google v. Apple: executive asks company to adopt messaging standard

By admin on Wednesday, January 12, 2022

Google Senior Vice President Hiroshi Lockheimer, who oversees Android, wants Apple to adopt a standard for cross-ecosystem messaging.

Advertisements

For years, it has accused Apple of having a “walled garden” in its ecosystem iOS for iPhone ( which is why it has taken him even judgment ). Google has done it on several occasions, such as in recent hours, when the Android supervisor asked the company to adapt a new messaging standard between its platforms.

Google Senior Vice President Hiroshi Lockheimer noted this weekend that iMessage, the iOS- exclusive messaging app, is a “documented strategy,” where the company “uses social pressure” to get more users to buy iPhones, despite his philosophy of “humanity and fairness”.

Apple’s iMessage lock-in is a documented strategy. Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this. https://t.co/MiQqMUOrgn

— Hiroshi Lockheimer (@lockheimer) January 8, 2022

Its main argument is that Apple does not adopt Rich Communication Services (RCS) , a messaging standard that wants to replace SMS, it can support text, images, audios or emojis, and that it does not need an exclusive application for it.

Google wants Apple to adopt it

Lockheimer doesn’t want Apple to bring iMessage to Android, he wants Apple to support RCS in iMessage, just like the company supports older SMS / MMS standards.

“Phone number-based messaging is the alternative,” Lockheimer tweeted. “If you want to communicate with someone and you don’t know if they use the x, yoz app, you are very confident that sending a text message (SMS) will work.”

Tons of great discussion following my tweet over the weekend. Thank you for that. I wanted to follow up with some thoughts and clarifications:

— Hiroshi Lockheimer (@lockheimer) January 10, 2022

By not adopting RCS, Apple is “holding back the industry,” says the executive, and preventing ‌iPhone‌ and Android customers from having the best possible messaging interactions.

Lockheimer ended his Twitter thread stating that Google is happy to “work with Apple” to make RCS interoperability a reality , which is something he has said before.