TikTok is starting to spark new trends in social media content creation , and now hosts a large community of ‘ sleepfluencers’ . how do they make money?
As has happened on Twitch and other services, people who broadcast their sleep schedules have begun to gain followers and money on TikTok, a social network that already has a monetary incentive policy for those accounts that generate the most views.
What is a ‘sleep influencer’
For years, the trend of seeing someone sleep on social networks has skyrocketed thanks to helping people who have trouble falling asleep.
Unlike a simple transmission watching a person sleep, the trend speaks of those users who allow interaction with elements of a room, while the protagonist tries to maintain his usual time of sleep.
Today, for example, the grace is to leave lights or speakers that can be controlled by the viewer after a payment or reward on the platform. Depending on the amount of money invested, certain gadgets can be activated in the room.
In this case, the Australian Jakey Boehm has confessed to Business Insider that he managed to efficiently monetize this game with the audience to keep him awake. This activity alone generates up to 34 thousand dollars a month, using the TikTok Live platform.
On TikTok, money comes to creators in the form of gifts. These gifts already have an assigned value in coins within the app that have a value in dollars at the time of purchase. This virtual loot is used by content creators to redeem for diamonds and eventually cash.