Instagram already allows you to pin up to three posts, including photos or Reels , to the top of the feed grid.
Instagram will now allow users to add up to three pinned posts to the first line of the profile grid. The company indicates that the new feature will give creators more flexibility to express themselves on their profiles.
The Instagram feature has been in development since April and is rolling out globally as of today.
You can pin a post, be it a photo or Reel, by clicking the three dots in the top right corner and selecting “Pin to your profile”.
You like it? You pin it 📌
You can now choose up to three posts or Reels to pin to the top of your profile. pic.twitter.com/9waQkueckG
— Instagram (@instagram) June 7, 2022
New feature on Instagram
“Your profile is your space, so we’re looking at more ways to give you control over that experience ,” Instagram head Adam Mosseri said in a video posted on his official Twitter story .
The feature could also be useful for creators who post often but want to highlight a specific post. Currently, users have the option to pin Stories to their profile, but this new feature extends this ability to posts.
Today’s announcement comes as Meta recently launched several video editing tools for its Reels products on Facebook and Instagram , in order to continue to compete against TikTok.