Instagram is adding an option for users to create and donate to fundraisers directly from the Reels platform .
Meta -owned app Instagram is adding the ability for users to create and donate to fundraisers directly from the Reels platform .
The new feature was announced alongside a host of Earth Day updates , including custom stickers for Instagram and Messenger , a planet-focused experience for VR , and more.
The possibility of doing or supporting a fundraiser in Reels is available in more than 30 countries around the world. In addition, the company will support donations from more than 1.5 million nonprofit organizations.
Fundraising on Instagram
The Meta company charges a personal fundraiser transaction fee, which covers transaction processing fees for donations to charities .
Meta reports that more than 4 million people have donated more than $150 million through Instagram and Facebook to support the environment and NGOs fighting climate change, such as The Ocean Cleanup and the World Wildlife Fund.