This Instagram tool was currently only available for business and influencer accounts.
Instagram will extend the ability to tag products in posts to its entire user base, rather than allowing it only to business and creator accounts
As of this Tuesday and according to The Verge , the social network opens this functionality to all its users in the United States, in the absence of knowing when it will arrive in other countries like ours. The deployment will take place in the coming months.
How to tag products on Instagram?
To tag a product, Instagram users will simply have to publish a post and, after choosing the image filter and setting the corresponding settings, click on the ‘Tag Products’ option within the next screen that will appear -having previously tagged the brand -.
From that moment on, the user must select the product they want to tag so that anyone who has access to their account can also have the option to buy it from the app .
From Instagram they have indicated the aforementioned medium that business owners will receive a notification when one of their products is tagged, just like any brand. Users, however, will not receive financial compensation for this, although the company already works on an affiliate program.
Instagram introduced product tagging in 2016 as part of its e-commerce push. Since then, more than 1.6 million users a week have used this system to tag.