Intel Vision and how the semiconductor giant also targets software

Just over a year ago, Intel changed its CEO, putting Pat Gelsinger at the helm.


The return of the veteran, who was CEO of VMWare, has marked a change in the company that we have seen in recent generations.

its products and in the way it is positioned in the world of semiconductors and ambitions that go beyond.

NiusGeek was at the Intel Vision event , where the company showed its future projection that goes beyond being known as a leading semiconductor company.

The launch of the 12th generation of Intel has been a success thanks to improvements in performance, optimized by a new structure in its processors, providing cores of performance and efficiency. It’s remarkable that  in a press conference with journalists from all over the world.

“Because of our capacity limitations, in many cases we didn’t lose market share, we gave it up. We did not have the capacity to provide what our clients needed. We also had execution problems, as in some markets we were not providing the best products,” he explained.

New market: video cards

Intel has also entered a new field: video cards.

While Intel graphics have been around for years, they have never challenged the high-end or discrete graphics from NVIDIA and AMD.

With Alchemist this is changing, already with the first Intel mobile graphics on the market.

Intel ‘s bet came amid a major video card shortage that is already being resolved.

“When it comes to Intel and our PC platform, we’re in it for the long haul. We launched the first mobile system in South Korea and we have more systems arriving this quarter. And we have desktop graphics cards launching in China and coming to the rest of the world soon,” said Raja Koduri, general manager of the Accelerated Computing Systems and Graphics Group (AXG).

But what is Intel’s strategist in this field?

We were able to ask this directly to Cristoph Schell, Intel ‘s chief commercial officer (CCO) .

Intel will be looking to tempt both enthusiasts who build their own computers and system integrators. That is, those companies that already sell the assembled computers to the final customer.

“Because of the size of Intel, we can’t go with one or the other. We have to go with both. You learn a lot from the end customer and that has a lot of value. What do they care when putting together a system? How do they rank you against our competitors? But if you want scale, you have to collect this information and work on it and then go to system integrators,” explained Schell.

We were also able to talk with Marcelo Bertolami , general director of emerging countries in Latin America at Intel .

“All that we have already been working on in the world of integrated graphics we are going to continue using. It is not that we start from scratch in graphics, but in discrete. We are not only aiming at gaming. We are launching our first family with a roadmap that we are very committed to following. In the summer of the northern hemisphere, the other higher versions that we are working on will be released specifically so that the drivers come out perfect and that it works as appropriate, ”he explained.

An Intel looking at the metaverse and software as a service

Intel ‘s vision goes beyond the physical product that we come to buy like a processor or video card.

“In a 120,000-employee company like Intel today, we have 17,000 software engineers, which is more than Pat (Gelsinger) had at VMWare ,” Bertolami said .

Raja Koduri also mentioned the “ Endgame ” project that has nothing to do with the Marvel movie .

It’s about the path to computing as a service and an approach to what’s coming, the metaverse is going to require a lot more processing power and Intel is looking to provide the infrastructure to support it.

“The more we go to a digitized world, the more one is exposed to digital threats. From Intel’s point of view, cybersecurity work in both hardware and software is extremely important”, concluded Marcelo Bertolami.

We have the vision, we expect the execution

Intel Vision has left a very interesting impression on me. I have constantly talked to new hires, including Cristoph Schell , with the clear slogan that the company is going to make more and better semiconductors as its share of software grows.

This, of course, will benefit the consumer. We will be aware of what is new from Intel to see if the vision becomes execution.