The framework of World Electric Vehicle Day, Green. TV and the multinational ABB presented the “EVmoji” challenge so that children and adolescents between 6 and 16 awaken their creativity to create the first official emoji that represents the exciting world of electric cars. The winning design will be sent to the Unicode Consortium, the institution that produces the official emojis.
“The launch of a challenge Emoji electric vehicles offers the perfect opportunity to attract young people to the thrill and excitement associated with electric vehicles … We believe this helps to awaken the passion and creativity of the next generation event drivers,” said Frank Muelhon, president of ABB’s electric mobility division.
He reported that this initiative seeks to let the new generation of drivers know the importance of buying a sustainable car. According to the Bloomberg New Energy Finance (BNEF) consultancy, sales of electric vehicles for passengers would increase dramatically in the coming years, from 3.1 million in 2020 to 14 million in 2025. In addition, by 2050, 98% of new transport will be electric.
To date, more than 60 electric cars circulate in Peru, and there are 55 charging points for this type of vehicle, according to the Peruvian Automotive Association (AAP).
About the contest
To participate in the “EVmoji” challenge, you must post your drawings, photos, or digital graphics before August 20 through a personal or parent account on Facebook, Instagram, Linked In, or Twitter with the hashtag #EVmoji.
The World Electric Vehicle Day representatives will contact the winner through a direct message on the social account from which he participated in the challenge. The winning design will be announced on World Electric Vehicle Day (September 9, 2021). For more information and a complete list of terms and conditions, visit the link: https://www.worldevday.org/emoji-terms-and-conditions.
It should be noted that ABB and Green.TV are the founders of the World Electric Vehicle Day, which since last year was established to reflect on the opportunity that electric mobility represents in the world, to stop the significant pollution in the air and whose primary cause is the transport to combustion.