Less metaverse, more WhatsApp: Mark Zuckerberg wants messaging to contribute to revenue

Cabeza de Meta gave answers to employees after the company laid off more than 11,000 workers.


After a harsh wave of layoffs that saw more than 11,000 Meta employees laid off , Mark Zuckerberg revealed his strategy, going beyond the metaverse.

For the head of the parent company of Facebook , Instagram , Messenger and WhatsApp , the money is in the messaging platforms.

Zuckerberg participated in a meeting on Thursday to clarify the landscape for both Meta employees and investors .

In the meeting, Mark Zuckerberg assured that WhatsApp and Messenger are in a “very early stage of monetization,” Reuters reported .

“We talk a lot about long-range opportunities like the metaverse, but the reality is that business messaging will probably be the next biggest pillar of our business as we work to monetize more WhatsApp and Messenger ,” he explained.

The potential of WhatsApp and Messenger can be seen in other platforms like WeChat in China, full of options that go beyond messages.

In the case of Meta, you can already see how it helps to carry out direct transactions from its messaging apps in Brazil.

WhatsApp also already makes money from business customers, whom it can charge fees to thanks to its huge user base: more than 2 billion worldwide.

Change of course in Meta?

This view contrasts with the recent move by Mark Zuckerberg , who seemed to “put all the chips in” in the metaverse.

Questions from investors and the same results, which have affected the technology industry in general, seem to have motivated this change of focus.