Meta is adding a host of tools to Instagram Reels as it tries to keep up with TikTok .
As TikTok continues to grow, Meta announced a series of updates and new features for its Reels short video platform. Notably, it offers a sound sync feature on Facebook Reels and adds support for videos up to 90 seconds on Instagram Reels .
The company is also implementing various creative tools, audio tools, templates, and other options to make Reels more attractive.
Meta is leveraging existing features designed for Instagram Stories and bringing them to Reels. Among these are the Survey, Quiz and Emoji stickers. Additionally, Instagram is introducing templates, a new tool that will allow users to create new Reels .
Tools in Facebook Reels
Facebook Reels is also getting a number of new features . A key addition is the launch of Sound Sync , a tool that will automatically sync users’ video clips to their favorite track.
Synchronizing video with sound has been a defining feature of the TikTok platform . Facebook Reels users will also be able to add voiceovers to their videos.
Some other features are meant to appeal to more professional creators, like desktop-based video trimming tools that will make it easier for creators posting long videos.