Meta will let you verify Facebook and Instagram accountsfor $12 a month. Is it a correct measure?
After the users of Twitter, those of the Meta platforms ( Facebook and Instagram ) will be able to wear a blue badge that guarantees their authenticity and better promote their messages for a dozen dollars a month.
The paid subscription was presented on Sunday by the head of the Californian group, Mark Zuckerberg, after defending for almost 20 years an economic model based on free services and advertising.
Meta Verified subscribers will be able to verify their Facebook and Instagram accounts by presenting an official identity card , and then wearing a “blue badge” that proves they are who they say they are.
Your account will also be better protected against the risk of identity theft.
In case of problems, subscribers can go directly to employees of customer service.
And your messages, photos and videos will be promoted above others, appearing among the first search results, comments and recommendations.
Meta also promises new creative features.
The subscription will first be available in Australia and New Zealand this week, and then it will roll out to other places, starting with the United States.
It will cost $11.99 (11.22 euros) per month for users who purchase it online, and $14.99 for those who subscribe through mobile applications (to offset the commission from Apple or Google).
Subscription is optional and the platforms will remain free. Interested users must be over 18 years of age and it will not be available to companies, although Meta does not exclude including them in the future.
The new offer is aimed above all at content creators.
Meta explained that they conceived Meta Verified based on the demands they received from rising creators.
But for the expert Carolina Milanesi, the formula lacks coherence by offering functions that respond to the needs of different types of users: authentication for official organizations and personalities, promotion for influencers, security that should “apply to everyone” .
“I’m not sure there’s enough stuff for each of the categories of people to justify the expense,” she said.