Twitter announced native support for listening to podcasts and interacting with content from the mobile app.
Twitter continues to experiment with features to attract more users to the platform, and finally adds one that is beginning to gain traction in the vast array of content on the network: podcasts . Native support for audio spaces from the redesigned “Twitter Spaces” is announced from the company’s official site.
In the blog of the social network, it is mentioned that 45% of Twitter users are also hooked on podcasts in the United States, a value argument for the company’s bet.
“The integration of podcasts in Spaces, where audio conversations take place on Twitter, is another way we continue to invest in audio creators,” they mention from Twitter. “To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces tab.”
Twitter podcast: how it works
In this update, Twitter Spaces adds content grouping according to the theme: news, sports, technology and others that are added or that may be broadcast live.
Additionally, content from accounts you interact with may be displayed in this feed. In the event that, for example, you follow NIUSGEEK on Twitter, you may receive METADATA in your feed in the future. In this case, the first major content provider in the ecosystem will be Vox Media.
Twitter Spaces is looking for a place
Part of the reinvention of this space on Twitter comes from the need to keep users inside the site or the app, a mission that should increase the usage time and the app’s metrics in the medium term.
“Starting today, the reimagined Spaces tab, including the addition of podcasts, will be visible to a group of global English-speaking audiences on iOS and Android,” Twitter mentions in the communication.
Despite these advances, there are still omissions within Twitter Spaces. To begin with, we are far from obtaining support to start these spaces from a native PC or from recording the conversation that we can carry out in quality audio.
Even with these shortcomings, the popularity of Spaces compared to environments like Clubhouse or Telegram is evident. “We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content and creators they know and love is essential for Twitter, no matter where the conversations take place,” the statement added. social network.