Netflix also revealed that the ad-supported Basic plan will arrive in select countries first. Some series and movies will not be available on this model.
After weeks without knowing official information, Netflix has announced that the new Basic plan with ads will arrive on November 10 in 12 countries.
This fourth plan for its service will first arrive in Germany, Australia, Brazil, Canada, South Korea, Spain, the United States, France, Italy, Japan, Mexico and the United Kingdom before being launched worldwide.
This is how the Basic plan with Netflix ads will work
The new plan will allow users to pay $7 a month instead of the traditional Basic plan’s $10, but for less money, it will put ads in the middle of shows or movies.
Netflix points out that these advertisements will add up to a total of 4 to 5 minutes for each hour of video playback, with durations between 15 to 20 seconds for each one.
The ads will be personalized and will be in accordance with the content we are seeing. In addition, they will be under the regulations of each country and will not have political or discriminatory content.
Users who choose this option will be able to watch content up to 720p, but they will not be able to download it to watch it without an internet connection, since, in this way, Netflix would not be able to add the ads .
Also, due to contract and licensing issues, the catalog will be smaller, with many series and movies not available on this model . Netflix anticipates that, by country, the percentage in reduction will not exceed 10% of the total.
A test before reaching the whole world
Netflix later hopes to launch this plan for the rest of the countries where its platform works.
The goal is that more people can subscribe to the service, since during this year it has seen the reduction of up to 2 million users so far in 2022.
Wells Fargo analysts previously predicted that a cheaper, ad -supported Netflix offering would attract just over 100 million subscribers by the end of 2025. To do so, it is teaming up with Microsoft’s cloud.
Despite this, Netflix remains the most popular streaming platform in the world.