The crackdown on sharing Netflix accounts seems to have had the desired effect, at least in the short term.
Since Netflix began telling American users on May 23 that they would have to pay extra to share their password outside of their home, the platform has seen new signups grow exponentially between May 25-28, four days which recorded data not seen since January 2019.
The data was reported by the research company Antenna, according to which, on average, 73,000 new users signed up daily between 25 and 28 May, an increase of 102% compared to the average of the previous 60 days. This is a greater surge than that recorded in March and April 2020, at the beginning of the lockdown.
Of course we are talking about the territory of the United States, but it is reasonable to expect something similar globally. With the new subscriptions also came the expected cancellations, but these are lower numbers than the new subscribers. The ratio of new enrollments to unsubscribes has jumped 25.6% since May 23, compared to the previous 60 days.