The measure that was initially tested by Netflix in Peru and Chile will reach the rest of the world in March of this year.
Netflix has announced that it will start charging extra for sharing the password of its accounts as soon as March 2023.
This function, initially tested in Peru, Chile and Costa Rica , will be expanded to the rest of the world with a single mission: to allow the company to generate more revenue per year.
Goodbye to shared accounts
Netflix last year began testing ways to “monetize account sharing” after posting its biggest subscriber losses in a decade. In addition to password sharing fees, Netflix has also launched cheaper ad-supported subscriptions , hoping to entice more people to pay if they don’t have to pay as much.
The price for each country is different, but in the countries where it is being tested the fee is about a quarter of the price of a Standard plan, on average.
The company also said the rollout would be progressive across all of its markets: Netflix won’t start charging everyone globally at the same time, like a switch is flipped, but will start in a selection of places and go from there.