Nothing ‘s Phone (1) have been compared to iPhones for having a similar design.
Now the creative company wants to make them compete in the same market.
The Phone (1) cell phones from the Nothing company hope to reach the US market to compete against the iPhone .
This has been pointed out by Carl Pei, co-founder of OnePlus, and who is now trying to conquer the market with his new company and high-end game models with futuristic designs.
Nothing points to the US
At first, the Phone (1) was only released in the UK, Europe and the Middle East.
“The reason we didn’t release it in the US is because a lot of additional technical support is needed, to support all the carriers and their unique customizations that they need to do on top of Android,” Pei explained in an interview with CNBC . “We felt like we weren’t ready before.”
“We are now in talks with some carriers in the US to potentially launch a future product there,” the Sino-Swedish businessman said.
The company points out that it plans to reach this market because “there is great interest in its products”, so its entry could mean significant growth for the company.
Phone (1) cell phones have been compared multiple times with iPhones due to their particular design.
Pei acknowledged that it won’t be easy for his company to compete with Apple on its home turf. “There’s a challenge with Android where iOS is becoming more and more dominant. They have a very strong block with iMessage, with AirDrop, especially among Gen Z. That’s a growing concern for me,” he said.
“There may be a time when Apple is like 80% of the overall market and that just doesn’t leave enough room for Android-based manufacturers to keep playing,” Pei added.
To reach this market, it would be with a Phone (2) , which the company has not yet announced or plans to “do so soon.”
So March Nothing
Nothing has sold more than 1 million products to date worldwide, with its Ear(1) headphones selling 600,000 units and the Phone(1) reaching 500,000 global shipments.
The Phone (1) is about “a design that goes beyond what is seen on the surface”, and for this the company has opted for a transparent casing, which shows a design made up of more than 400 components, and a recycled aluminum frame and symmetrical bezels.
The team is powered by Qualcomm’s Snapdragon 778G+ processor, and integrates a game mode that combines sound with graphics and minimizes notifications during the game. It also has fast and wireless charging, which reaches 50 percent in 30 minutes, and 5W reverse charging.
The model with 8GB of RAM and 128GB internal capacity (only in black) is priced at $469, while the one with 256GB storage costs $499, and will also be available in white. A third model, in both colors, offers 12GB of RAM and 256GB capacity for $549.