YouTube will shut down its Stories feature on June 26, 2023 due to lack of popularity against platforms like Snapchat and Instagram .
YouTube announced the closure of its Stories feature on June 26, 2023 to focus on other key areas such as Shorts, community posts, and live video. In a blog post, the Google- run video portal said it will notify creators of the closure through various channels, including forum posts, in-app messages, YouTube Studio reminders and more.
We always evaluate our products and features to make sure we best meet the needs of our creators and users,” they point out in a post . “After careful consideration, we have decided to discontinue YouTube Stories on June 26, 2023.”
YouTube Stories was launched in 2018 as a way to compete with Snapchat and Instagram Stories. However, it never gained much popularity and was overshadowed by Shorts, which is YouTube’s answer to TikTok.
The company said that creators who have already created Stories will be able to access and download them until the closing date. However, they will no longer be able to create new posts after that date. YouTube Stories is the latest in a long line of features that the company has discontinued.
YouTube has faced increasing competition from other video platforms, such as TikTok and Twitch. Against these bets, YouTube has focused on its Shorts feature, which is a short-form video format similar to TikTok. The portal noted that it is committed to providing creators with the tools they need to succeed.
“We are excited to continue investing in our other products and features, such as Shorts, community posts, and live videos,” they specify in the post. “These are the areas where we see the greatest potential for creators to connect with their audience and grow their businesses.”
Impact on creators
The closure of YouTube Stories will have a mixed impact on creators. For one, it will mean that they will no longer have a platform to share short-form videos with their audience. On the other hand, it will give them more time to focus on other aspects of their YouTube channels, like creating longer videos or engaging with their communities.
Ultimately, the impact of the shutdown will depend on how individual creators choose to spend their time. Those who can effectively transition into other forms of content creation will probably be able to get through it. However, those who rely on YouTube Stories for the majority of their traffic may find it difficult to maintain their following.