One in four Americans plan to leave Netflix by the end of the year, according to survey

A survey has revealed that some Americans are considering switching from Netflix to another subscription service.


A survey conducted by indicates that 1 in 4 Americans plan to leave Netflix by the end of this year.

According to his study , users do not agree with the new subscription costs, a fact that is allowing them to evaluate their permanence in the streaming service.

Goodbye Netflix?

Netflix has had a rough 2022, losing almost 1.2 million subscribers in the first two quarters of the year.

According to the research, nearly two-thirds of respondents cited the rising cost of Netflix as a reason to leave. The basic single-screen plan increased 11% in January 2022 for the first time in three years. For their part, the Standard and Premium plans increased 20% and 25%, respectively, in the same period.

Netflix currently has the highest average plan cost among the eight most popular streaming services in the United States.

the other reasons

1 in 3 respondents said Netflix no longer has the shows they want to watch.

In recent years, those shows and movies have left Netflix for other streaming services, primarily to build the libraries of WarnerMedia’s HBO Max, Walt Disney Company’s Disney+, and NBCUniversal’s Peacock, leading to “the streaming wars.” .

Despite this, 70% of respondents still use Netflix more than other services.

Netflix plans to launch a lower-cost, ad-supported tier one plan.  The company will release its next third-quarter financial results in October, so we’ll know more about subscriber loss and the proposed level of advertising at that time.