Pornhub changes ownership: the largest online pornography site now belongs to a Canadian firm

Pornhub  has changed parent companies and is now owned by the Ethical Capital Partner firm , although the terms of the transaction were not made public.


Canadian private equity firm Ethical Capital Partners (ECP) announced Thursday that it has bought troubled MindGeek , the company that operates Pornhub , the largest internet pornography site.

Terms of the transaction were not made public.

Pornhub has changed matrix

MindGeek , which is headquartered in Luxembourg but with a large headquarters in Montreal, has been the target of several lawsuits for allegedly profiting from the distribution of child pornography and non-consensual sex videos, allegations the company has denied.

“We are engaged with the MindGeek team and with stakeholders, content creators, advocates, law enforcement, civil society allies, and legislators to inform our efforts to strengthen the security of MindGeek platforms, going further. beyond legal and regulatory obligations,” Solomon Friedman , ECP ‘s founding partner, said in a statement .

Biggest Porn Site Goes Through Changes

Founded in 2004, MindGeek operates a huge portfolio of adult entertainment sites, including Pornhub , YouPorn , Redtube , and .

However, the leader in the internet porn market has faced increasing scrutiny since December 2020, when The New York Times published an article accusing Pornhub of posting illegal content on the internet, including content related to child pornography and rape videos.

The situation led to Canadian lawmakers questioning managers over the alleged abuses, while Mastercard and Visa suspended payments to Pornhub . Its top executives resigned in June 2022.