Samsung and Apple lead cell phone shipments in Europe

Xiaomi completes the podium among cell phone brands before a second quarter with low sales for the entire market.


Figures for the European cell phone market have corroborated a general decline in sales of these devices in the last quarter.

According to figures from Counterpoint Research , 40.3 million cell phones were shipped in the second quarter of 2022, a dramatic drop from the 56.6 million registered in the last quarter of 2021.

The market analysis firm indicates that a deteriorating economic climate and geopolitical uncertainty hit the sale of cell phones in Europe and in the world.

Sales down, but leaders remain

According to Counterpoint Research , Samsung shipped 13 million cell phones, earning a 32% market share.

Apple is the second brand with the most shipments with 9.6 million iPhones , which represents 24%.

Both Samsung and Apple were affected by their withdrawal from Russia in the face of the invasion of Ukraine .

Xiaomi closes the podium with 7.5 million cell phones shipped (19%).

The analysis firm’s report also highlights OPPO , including OnePlus , (5%) and Realme (3%).

Other cell phone brands have the remaining 17% of the market in Europe.

How have things changed compared to 2021?

Regarding 2022 market shares, Samsung increased its share from 27% to 32%.

Apple also managed to increase its presence in shipments to Europe , from 21% to 24%.

Instead, Xiaomi lowered its shipments from 27% to 19% of the market.