Samsung, Qualcomm and Google join forces for ‘extended reality’

At the recent Unpacked 2023 , Samsung announced the development of XR technology with Qualcomm and Google .


Samsung aims to give extended reality a new opportunity, one that combines AR/VR experiences and that will soon be the cornerstone of the metaverse in formation. To do this, he announced in the recent Unpacked a collaborative alliance with Qualcomm and Google for the development of XR experiences.

According to reports , these three companies will contribute experiences from their own strengths. Building on Qualcomm’s AR/VR processors and the software experiences Google develops, Samsung will be dedicated to building devices that integrate these capabilities.

During the presentation of the S23, Cristiano Amon from Qualcomm took the stage to share some details: “We are working to create a new era of highly immersive digital experiences that blur the line between our physical and digital worlds. With our Snapdragon XR technology, Samsung’s incredible products and Google’s experiences, we have the foundation to make this opportunity a reality,” said the president and CEO of the processor company.

A similar vision was held by Hiroshi Lockheimer, Senior Vice President of Android, who said he was excited “to be working with our partners to build a new generation of immersive computing experiences that will further elevate what users can do with Google.”


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These three companies have had an impact on the XR world for years, but each looking for their own formula based on their experience. In the case of Qualcomm, they presented an AR system that efficiently redistributes components in a lens frame to improve the autonomy, performance, and connectivity of devices that, through WiFi 7, access data from a phone while processing information in real time. real from the headset itself.

From Google, work on software for the development of VR experiences has been evident, presenting initiatives such as DayDream and Cardboard for virtual reality. Lenovo was one of the most committed to these Android-based mixed reality systems.

For Samsung, it is an opportunity for a safe reunion with this type of experience. IN 2015, it introduced the world to its Gear VR headset, though it failed to catch on as a format. Two years later, they announced the HMD Odyssey to compete with the HTC Vive system, but it didn’t perform well in the global market either.

For TM Roh, president of Samsung, this collaboration makes perfect sense, due to the close work that both companies have had with the South Korean brand for years. In the case of Qualcomm, today we are talking about a processor tailored to the needs of the S23 line , while Google has been able to embrace Samsung as the main partner in the development of Android experiences on phones and watches.

“Each player is taking the lead in each category, and then we will work very closely in the different categories, ” Roh told CNET in an interview . “It’s more of a declarative announcement about how we’re going to get it right in trying to build the XR ecosystem,” he added.