Single’s Day: The Biggest Shopping Holiday Than Black Friday
Aliexpress is one of the pages that prepares offers for the celebration of purchases in China .
Although Black Friday is a very important date for purchases, it is not the most important in the world. In China , “Singles’ Day ”, the world’s largest shopping festival, is celebrated earlier .
The celebration uses 11/11 (November 11) as its date, referring to ones and singleness.
During the 1990s, this peculiar date gained importance in Chinese universities. More than anything as an opportunity for “socialization between singles”.
The Single’s Day was taken advantage of by Alibaba and other Chinese groups, becoming a tradition that reaches the whole world precisely because of the importance of the company founded by Jack Ma .
Despite a timid promotion due to the scrutiny of the Chinese authorities to the technological giants, Alibaba managed to sell 84.5 billion on Single’s Day in 2021.
In total, it is estimated that e-commerce companies sold 139.4 billion.
AliExpress joins the celebration
AliExpress , Alibaba ‘s retail store , will participate in the event like every year.
From now on, the popular platform suggests users to save the products they want in their cart and prepare for November 11 , where the biggest discounts will be seen.
The most benefited are Aliexpress users in Spain , since they have Plaza, with deliveries in just three days from their own country.
Surely other e-commerce will join the singles day campaign .
You have to take into account that they are reliable. And if a promotion seems too good to be true, it may be a scam.