The global cell phone market is down, but Samsung maintains the leadership

Apple and the iPhone take hold in second place with Xiaomi completing the podium of cell phone shipments worldwide.


The global cell phone market suffered a 9% drop, indicates a report by the analysis firm Canalys .

Worldwide shipments fell to 287 million units in the second quarter of 2022, the fewest since the same period in 2020.

Samsung remains a global leader

Canalys indicates that Samsung shipped some 61.8 million cell phones in the second quarter of 2020, taking 21% of the global market share.

In second place, Apple takes hold in second place with 49.5 million iPhones shipped, up 17%.

Xiaomi closes the podium with 39.6 million cell phones shipped, encompassing 14% of the world share.

OPPO (10%) and vivo (9%), both owned by BBK Electronics, are in fourth and fifth place.

The other brands accumulate 83.9 million shipments, with 29% of the world market.

Cell Phones: Which Brands Won and Lost?

Apple is the brand that had the highest annual shipment growth with 8%. Samsung is not far behind with 6%.

Among the brands that lost share are Xiaomi (-25%), OPPO (-22%) and vivo (-19%).

A not very encouraging outlook

Toby Zhu, an analyst at Canalys , sees a much more complicated market for cell phone manufacturers.

“The market is experiencing exceptionally difficult conditions. (…) Geopolitical issues, a decline in consumer confidence and high inflation will continue to harm market results, despite new launches and festival sales (a phenomenon that has more effect in China) in the second half of 2022”, Indian.