Phone companies have increased the confidence of users to buy refurbished phones . In Latin America it grew up to 18% compared to 2021.
The market for refurbished mobiles , repaired and guaranteed models, grew by 5% in 2022 compared to 2021 in the world, 18% in Latin America , in contrast to the decline experienced by shipments of new smartphones after the boom in the pandemic.
After living a golden age during COVID-19, with constant growth despite problems such as the semiconductor crisis, sales of electronic devices fell during 2022, in the case of mobile phones or cell phones, by 11%, according to the consultancy Canalys
However, shipments of refurbished mobiles increased by 5% and their growth could have been higher if it were not for the 17% decline in China due to restrictive policies due to the coronavirus, according to the Counterpoint consultancy.
At the opposite extreme, India led the market with growth of 19%, followed by Latin America with that 18%.
Counterpoint notes that user confidence levels in refurbished phones “increased in all markets” as companies improved their business model and marketing strategies, coupled with more and more operators and large companies offer this option.
This market is increasingly generating more confidence and offering more alternatives, the high prices of the high-end make it impossible to maintain the level of renovation that existed before and the lack of technological evolution in the devices means that refurbished ones are an option every time greater for a significant segment of the population.
Apple, the leader
The technological Apple once again positioned itself, for another year, as the absolute leader in the refurbished mobile phone market , after its sales grew 16% year-on-year in 2022, which allowed it to account for 49% of total shipments.
Apple is the fastest growing company in the used and refurbished industries worldwide, due to consumer perception of the brand, high margins and high inventory turnover ratios.
However, this popularity is affecting sales of new iPhones and the company’s service revenue in many geographic areas, according to Counterpoint.
For its part, Samsung ranked second by number of shipments, with 26%, Vivo and Oppo obtained 3%, Huawei 2% and the rest of the companies jointly achieved the remaining 17%. (EFE)