Now, in addition to the blue check, there will also be a new gold check for some Twitter accounts . What does his presence mean?
Finally, the new Twitter Blue has officially arrived on the Twitter social network and has brought with it a new account verification badge: the golden check.
Many users realized that, in addition to the already classic blue check, now some accounts have the gold check, especially brands and the media. What will the new recognition process be like?
¡OYE, HAY TICKS DE VERIFICACIÓN QUE NO SON AZULES! (?)
Twitter cambiando cada semana. pic.twitter.com/YfycOVIRa6
— #PorQuéTT (@xqTTs) December 13, 2022
The new golden check
As the social network and Elon Musk himself had already been announcing, the golden check wants to replace the ‘official’ label of companies.
It will be focused on the most important and recognized brands of all industries. Apparently, it will be an important part of a new “subscription” or usage model dedicated to business: Twitter Blue for Business . This variant, whose data is still scarce, is already in the testing phase.
“This account is verified because it is an official company on Twitter ”, reads when passing the mouse over the golden check on the company profiles. Some brands with this symbol are Google, Apple or Amazon.
more checks
In addition to gold, there is the already classic blue check, which will be more focused on celebrities, relevant people or those who pay for it.
For users who were verified by the classic process of the social network, it reads: “This verified account is old. It may or may not be relevant. Even Elon Musk himself maintains this description.
Twitter has insisted that, as it seeks to “guarantee and maintain the integrity of the platform”, it will only provide this blue badge to accounts that present a complete profile, that is, with a public name and photograph. Another of the requirements for a profile to carry the blue mark is that it register activity in the last few days when carrying out this verification process and determining if it meets the other conditions.
On the other hand, as TechCrunch announced in the middle of last year, newly created users will not be eligible for this verification, but the accounts must be more than 90 days old. In addition, they must include a contact telephone number associated with the profile. Likewise, the social network has insisted that these accounts should not contain misleading information, such as data, copied profile biographies or photographs of other people. Nor should they have recent changes to their profile picture, username or callsign (preceded by ‘@’).
Finally, we will have a third check on the platform: gray. This symbol, which has not yet reached the social network, will serve to identify government institutions.