The response to ChatGPT: Apple prepares ‘Bobcat’, its own AI language model to power Siri, according to reports

According to reports, Apple is working on a system similar to ChatGPT to include it in Siri.


Apple is one of the companies that, until now, has been far from the new ‘gold rush’ in the technological world: generative AI. Faced with trends driven by OpenAI, Microsoft, Google, Amazon, meta and other companies in the field, those from Cupertino have begun to design a “very Apple” alternative to compete against this new tool, and it seems that they are already ahead of the game. This is ‘Bobcat’.

According to The New York Times , Apple held its annual AI summit internally to employees from different departments, emphasizing large-scale language models and other AI tools. According to the report, engineers from the team behind the Siri assistant have been testing generative language concepts every week.

Now, 9to5Mac has pointed out that there are hints of generative AI tools in the tvOS 16.4 beta, with ‘Bobcat’ being referenced as a codename for a number of limited features that could be replicated on other brand devices.

Within these findings, data was obtained from a new framework for “Siri Natural Language Generation” in this same beta of Apple’s TV Box software. The portal points out that this does not necessarily mean a generative AI that mimics the characteristics of ChatGPT; However, it could be a new way to improve the current conditions of Siri, a virtual assistant that has lost steam to Amazon Alexa and the Google assistant.

In addition, 9to5Mac affirms that this development has been found in codes associated with iPhone, iPad, Mac and the HomePod, in addition to the tv box. Unlike the latter, this one SiriGPT? it is not enabled to add functions.

Apple prepares GPT technology

This can point to several things. To begin with, develop a more authentic conversational model for better interaction between the user and Siri, which would serve as a bridge for natural interaction between Apple devices through voice. A “more human” conversational assistant can be strong leverage for iOS 17, the company’s next version of the mobile OS.

The strategy is interesting, since Apple would not seek to compete with other companies under the same modality, which apply this advance to search engines and developers of content and experiences in real time. In this case, Apple seeks to focus on promoting a product that, due to its origin, needs to recover the interest of its users for daily functions that can link their data to the firm’s environments and devices.