TikTok: How to get the most out of trends in the app?

The TikTok platform is an excellent tool for viralizing videos and by hanging on trends , it becomes much faster for an account to go viral.

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The TikTok application became very popular during the years of confinement due to the coronavirus pandemic, through it users can upload short music videos with a maximum duration of 3 minutes, where they can dance and trend.

The ease of making TikTok content go viral is one of the strengths of the app and what makes it very attractive to users.

What are trends and how to get the most out of them?

Hanging on to a trend is, without a doubt, the best way to go viral, since the user only has to make correct use of the platform’s algorithm to appear in the coveted ‘for you’ tab. Trends are those videos, photos or filters that are accepted by users, making them go viral. 

Spot trends on TikTok

Recognizing a trend on TikTok is very simple, it will be enough to see it repeatedly in ‘For you’ to know that it has the potential to go viral, trends can be sounds, filter dances or certain actions.

 For example: the trend of ‘El baile del avioncito’ was a viral content that was maintained during January and February, it was a dance where users raised their arms to each side imitating an airplane in a fun format that gathered millions of views.

The truth is that you don’t need to be an influencer to make the trends, since any user can access them through the application and go viral through the most absurd options.

To find trends on TikTok

To locate trends in TikTok you will see opening the application:

  1. Find the bottom menu
  2. Press the discover button next to the ‘+’
  3. Different hashtags with themes will appear, these themes will be the most searched for by users
  4. You can explore each of them and try out the different sound and dance filters they have.

The user will be able to use the sounds or filters of these videos to create their own content and have the possibility of appearing in the ‘For you’ tab. TikTok trends change very often, so the user is suggested to be aware of each trend.