TikTok is increasingly useful: 94% of users learned something on the social network

Not just dances. Several educational content creators have established themselves on TikTok.


The use of TikTok as an educational tool is in full swing and 94% of platform users say they have learned something with it thanks to accounts and content creators such as ‘El Físico Barbudo’ and ‘Speak English Now’.

“Educational language is part of TikTok ‘s DNA “, assured the head of Institutional Relations for the platform in Spain, Yasmina Laraudogoitia, during an event held to highlight the work of the social network.

The hashtag ‘#AprendeConTiKTok’ is one of the most used on the platform with more than 15 billion views worldwide. In addition, 85 percent of its users acknowledge wanting to learn through it and 94 percent say they have already done so, according to a Marketing Science study for TikTok in Spain.

The survey also points out that 72 percent of TikTok users use the Internet to discover new skills. Additionally, 70 percent watched an educational video to the end, with 54 percent acknowledging a second viewing, 48 percent saving it to favorites, and another 43 percent sharing it with the community.

“You cannot continue teaching as you did 30 years ago,” said Samuel López, an expert from the University of Valencia, who presented a study at the event along with his colleague Paloma Escamilla on the use of TikTok as an educational tool applied to learning. of body expression.

This report highlights that only 3 percent of those surveyed acknowledge having received academic training on digital platforms.

Figures that teach on TikTok

One of the most popular educational content creators on TikTok is Adrián García, known on the platform as ‘ El Físico Barbudo ‘. Communication and dissemination technician of the Institute of Interdisciplinary Physics and Complex Systems (IFISC), he is dedicated to teaching Physics-related teachings from his profile, which has more than half a million followers and six million likes.

García explains the three key points that, based on his criteria, differentiate TikTok from other platforms such as Instagram to be used as an informative speaker. On the one hand, its format with a duration that has gone from 60 seconds to 10 minutes over the years.

On the other hand, the organic reach that the platform gives to a content creator and, finally, the involvement of TikTok with these promoters. In fact, García reveals that two months after opening his account he was contacted by the social network to start collaborating together.

The director of the Speak English Now school , Caroline Franks, is also in charge of uploading the content to the educational center’s TikTok account . Her profile on the social network is supported by 5.9 million likes and more than 369 thousand followers.

Franks argues that the brain “learns better when it’s having fun,” which is why he’s on TikTok . In addition, he believes that “good use of screens and platforms” must be made, especially when addressing a minor audience.