Twitter is working on a new function that will allow you to buy products through a store or brand profile. The feature called “Shop Module” is being tested on a limited number of users on iOS and is expected to expand to more people in the coming months.
Come to Twitter to Tweet, follow along with live events, and now…to shop.
We’re testing Shop Module on iOS. Get the products you want from the places you love –– right from a brand’s profile. pic.twitter.com/2ZS8v7NIWs
— Twitter Support (@TwitterSupport) July 28, 2021
Those brands or businesses that offer products over the internet may publish their articles on their Twitter profile. These will be displayed at the top of the page. Internet users will be able to get a preview and a summary of the article, as well as its price. By clicking on the product, you will be redirected to the company’s store. Therefore, the entire checkout process will be managed by the brand.
Those companies that want to publish their articles on their profile must have a professional account, an option that can be activated through the Twitter settings. It offers some extra functions so that businesses or companies can better manage their social networks. Everything indicates that it will not be necessary for the profile to be verified.
At the moment, only a limited number of stores in the United States can add their items to their Twitter profile. Among them, companies that sell fashion products, games, technology, or entertainment pages, according to TechCrunch.
The future of Twitter is through e-commerce.
Ned Segal, Twitter’s CFO, revealed a few months ago that the social network intended to implement new functions related to electronic commerce. Segal noted that a large number of users accessed Twitter to research an item before buying it. The social network has also already been testing some shopping-related features, but none of them have been officially launched.
Twitter is not the only platform working a function so that users can buy products through the social network. Instagram has a specific section in its app, and stores can include a button on their profile so that users can see the items they offer. In addition, TikTok is also working on a feature similar to that of Instagram, which will allow brands to create a store section within their profile.