Twitter will no longer allow ads that deny the scientific consensus on climate change

Twitter bans ads on its platform that contradict the science on climate change , a policy already enforced at Google .


Twitter issues a notice that it will no longer allow advertisers on its site to deny the scientific consensus on climate change , replicating a policy that already exists at Google .

“The announcements should not detract from important conversations about the climate crisis ,” the company said in a statement. So far, there is no indication that the new policy will affect users who post on social networks , which along with Facebook have been targeted by groups seeking to promote misinformation about climate change.

The announcement, which coincided with Earth Day , came hours before the European Union reached a deal requiring big tech companies to step up their surveillance for hate speech, disinformation and other misleading content.

Twitter and climate change

Twitter said it will provide more information in the coming months about how it plans to provide a “trusted and authoritative context for climate conversations” involving its users, including the Intergovernmental Panel on Climate Change.

Reports from the UN -backed scientific panel on the causes and effects of climate change form the basis for international negotiations to curb the consequences of greenhouse gases .

The tech company already has a dedicated climate theme on its site and offered a feature called “pre-bunks” during last year’s UN climate conference to counter misinformation about climate change.