YouTube is testing react with emojis in its videos

At the moment, only some channels will have this feature available on YouTube .


YouTube is testing a new way to let users react to videos.

The company has started testing a feature called timed emojis that will allow viewers to react with an emoji at a specific moment in a video.

At the moment, YouTube offers a set of eight reaction emojis for viewers to choose from. The list includes a face with tears of joy, heart, surprised face, confetti or celebration, 100%, question mark, light bulb or idea, and a screaming cat. The company said it will add or remove reaction emojis depending on how the experiment goes.

“If you’re watching a video that’s part of this experiment, you can react and see the crowd’s reactions by opening the video’s comments section and tapping on the reactions panel,” a YouTube community manager wrote on the support page. .

YouTube also said that as part of the test, views will also be able to see what moments other viewers are reacting to. In addition, the company will anonymize all reactions, which means that YouTube will not show who sent each reaction on the platform.

Soon it will be available to everyone

As far as availability goes, YouTube said it’s testing the timed reactions experiment with a small number of channels to start with. But it is not known when this feature will be more available on the platform.

Notably, YouTube is testing this feature on the heels of another feature called timed comments. YouTube first started testing this feature in April last year and it allows users to leave comments at specific times in a video, much like the timed emoji feature the company is currently testing.